Jesse Itzler is a serial entrepreneur. He was on Yo! MTV Raps back in the day, created the NY Knicks song/chant that played at their games, co-founded Marquis Jet, is a partner in Zico Coconut Water, founded the 100 Mile Group, and is a part owner in the NBA's Atlanta Hawks.
Jesse is about pushing the boundaries and doing things "outside-the-box." He's all about fitness, eating healthy, (only fruit until noon) running marathons, and staying in tip-top shape. Oh, and he's also a husband and father to four children.
This book tells the tale of when he hired a Navy SEAL to live with him and his family for 31 days to get him in the best shape of his life. The SEAL, who is only referred to as SEAL throughout the book, is a simple, no nonsense, tough as nails, light on words, bad-ass. The SEAL is known as "the toughest athlete on the planet" and when you read the book you understand why.
We follow these two over the 31 days while Jesse still works flying back and forth between New York and Atlanta, Boston, and to their getaway home in Connecticut.
Jesse is put through a torturous routine of running, push-ups, pull-ups, weight-lifting, sit-ups, box jumps, burpees, and other exercises that push the human body to the limit.
It's a fantastic book and Jesse has an incredible sense of humor. There were a handful of times where I was literally laughing out loud.
Dianne and I ran our first marathon last year so this book was relatable in many ways with regards to the training necessary to prepare the body for a 26.2 mile race but these guys run races of 100 miles and more.
We learn some valuable lessons in this book about living in the moment and just how much our bodies and minds are capable of if we just push through.
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